The sophisticated new Audi A1 Sportback arrives in Cork

  • Striking new design, available in a choice of 10 different colours
  • Cutting edge, digital technology
  • Increased space for premium comfort
  • Pricing starts from €25,450 OTR

Audi have announced that its second-generation A1 Sportback is available to order now in Ireland. The smallest of the Audi family, the stylish new look car is available in 10 different colours and boasts increased interior space, innovative new technology and a range of assistance systems. Pricing for the Audi A1 starts from an on-the-road price of €25,450. Drivers are advised to contact their local Audi dealership to book a personal test drive experience.



The Audi A1 Sportback boasts a distinctive new look having grown significantly in length but still retains a low-slung stance, emphasised further by the wide track and short overhangs. The wide, low-placed Singleframe grille and the implied side air inlets dominate the front, above which are three flat bonnet slits which pay homage to the Sport quattro, the brand’s rally icon from 1984.


The new Audi A1 Sportback also gives a nod to its Audi Ur-quattro and Sport quattro ancestry when viewed from the side. It’s wide, flat sloping C-pillar pushes the car forward even while standing still. The distinctively highlighted wheels and the low shoulder line in between give the Audi A1 Sportback a solid stance on the road.  Furthermore, the daytime running light graphics of the full-LED lights echo the dynamic wing shapes more commonly associated with sailing, known as hydrofoils. The wing segments on the flanks create an impression of maximum width. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance.



The increased spacious cabin of the Audi A1 creates a much more comfortable experience for the driver, front passenger and rear passengers. With its emotive, customisable design the eye is drawn in particular to the compact unit of air vents and the standard digital instrument cluster. All of the controls and touch-screen displays are strongly driver-oriented. In the dark, the cockpit can be brought to life by an optional contour and ambient lighting package that includes LED light elements in 30 selectable colours. Luggage capacity has increased to 335 litres, an addition of 65 litres, and with the rear seats folded down, this increases to 1,090 litres.



The new Audi A1 Sportback is built for the digital future and features a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel as standard. The optional Audi virtual cockpit offers an extended range of functions and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver’s direct field of vision.

The Audi smartphone interface, which comes as standard, ensures everyone is always fully connected on board the new A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto into an environment in the MMI programmed specifically for them, and offers two USB interfaces. Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner featuring as standard, and the Audi sound system and Bang & Olufsen Premium Sound System available from the options list.



The new Audi A1 Sportback offers a range of features ensuring a safer driving experience. The driver assistance systems keep the compact car at the right distance from the car ahead, make it easier for the driver to stay in lane and help with parking. Also, standard is the speed limiter, which reliably prevents the Audi A1 Sportback from exceeding a selected maximum speed.

The Audi pre-sense front radar sensor recognises critical situations involving other vehicles, crossing pedestrians or cyclists ahead of the vehicle, even when visibility is poor such as in fog. This system signals the driver with both acoustic and visual cues while at the same time preparing for a possible full brake application and, if necessary, initiating automatic emergency braking in order to prevent an imminent collision or reduce its impact.



The Audi A1 is initially available with a three-cylinder unit of 1.0 litre capacity and 116HP – the 30 TFSI. Peak torque of 200Nm is available from 2,000 to 3,500rpm, enabling acceleration to 100km/h in 9.4 seconds for the 7-speed S tronic version (9.5s for the 6-speed manual) and a top speed of 203km/h in both variants. All engines are enhanced by turbocharging, direct injection and a particulate filter as standard, and can be linked to either a manual gearbox or the seven-speed S tronic dual-clutch transmission with the exception of the 200HP variant, which is matched to a six-speed S tronic transmission. The chassis configuration of the new Audi A1 Sportback delivers agile handling and a compelling driving experience. As an alternative to the standard suspension on Attraction and SE, tauter sport suspension is fitted as standard to S line models.


The all-new Audi A1 Sportback is available to order now. For further information, contact our sales team on 021 491 8400.